First, we need a plan
At the outset of this project, a meticulous planning phase was undertaken to ensure a comprehensive understanding of the client's needs and to outline a roadmap for the design process. This phase encompassed the identification of key methodologies and tools to be employed, including a detailed focus on value proposition analysis, information architecture review, and UI redesign.
Discovery
During the Discovery phase of the project, our primary focus was on gaining a comprehensive understanding of the challenges and opportunities faced by the client. This phase commenced with in-person sessions involving the client's product team, fostering collaborative discussions and knowledge sharing to unearth key insights. Through a combination of stakeholder interviews, and problem mapping exercises, we delved deep into the underlying issues and pain points.
By adopting a user-centric approach, we sought to empathize with end-users and gain valuable insights into their needs, preferences, and behaviors. The culmination of this phase involved synthesizing and documenting our findings to inform the subsequent stages of the design process.
Problems finding workshop
During the Discovery phase, we conducted a Problem Finding Workshop with the client's product team. Through collaborative discussions and activities, stakeholders mapped out user challenges and pain points encountered during product interactions.
Drawing upon their experiences, the team identified usability issues, feature requests, and broader concerns, fostering a shared understanding and alignment. These insights served as a foundation for informed decision-making and guided our efforts to develop solutions that address user needs effectively.
Main problems highlighted
Benchmark
In the Benchmark phase, we conducted a comprehensive analysis of both visual and functional aspects across platforms that offer similar features to those our client sought, such as brand and contact management. While these platforms were not direct competitors, they provided valuable insights into information architecture and task flows.
In this phase, we analyzed platforms like Clio, HubSpot, and NEXL, chosen for their relevance in offering similar functionalities to our client's needs, such as brand and contact management. By scrutinizing their interfaces, navigation structures, and feature sets, we gained insights into industry standards and user expectations. This analysis informed our design decisions, ensuring alignment with user needs and preferences.
Ideation start with brainstorming
After gathering insights from benchmarking and evaluation phases, we used Prioritization Matrix results to generate solutions for identified challenges. Organizing ideas into logical groups via the Features Map, we systematically planned new capabilities, ensuring alignment with project goals and resource constraints. Through collaborative ideation sessions, we fostered creativity and innovation, laying the groundwork for a comprehensive solution meeting client and user needs.
Building stage
Building a better version of the console
Sitemap
Some wireframes
New features and improvements
A brand-new dashboard
In response to user feedback, we introduced a dynamic dashboard that greets users upon login. This centralized hub provides quick access to relevant information, upcoming tasks, and key metrics, streamlining user experience and enhancing efficiency within Legal Badger.
More info into Brands explorer
Users now enjoy enhanced and organized brand information.
Enhanced Tracking in Vigilancia Module
Improvements in the Vigilancia module facilitate efficient tracking of findings about newly registered brands:
Custom PDF reports
To streamline communication for B2B users, we introduced custom PDF reports in Legal Badger. This feature allows users to export brand findings in a professional PDF format, eliminating the need for inefficient screenshotting. Users can customize reports with titles, dates, and notes, enhancing flexibility and user experience. This addition not only improves communication efficiency but also elevates the platform's value proposition for B2B users.